Tag Archives: ppc

How Can Competition Research Help In Conversion Optimization?

I am certain that you must have done or in the way of doing whatever it generally takes to improve the conversion rate of your website. Perhaps, you have not left any of the points from the various CRO tips given by several CRO experts.

Don't worry if it's yes. In fact, it's a sign that you have the hunger for making your website the best. You can also visit kasandz.com/conversion-optimization-services/ to achieve a high Conversion Optimization rate of your site.

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Have you thought about an effort to do some competition research now?

In addition to your own optimization techniques, conducting competition research would give you an extra chance to not only improve your conversions but also make them better than your competitors. Healthy competition is always a motivating factor in growing more and more.

Similarly, there would be such competitors in your market as well. You just need to identify them. You can use these ideas in your competition identification efforts:

Google search pages

Google SERPs is the coolest place to identify those businesses that are competing with you. Of course, there are some paid tools as well which can give a more organized and personalized view of who your competitors are, but Google SERPs is always the first step and they are free as well.

Experience your competitors

After getting exposure to who your competitors are. It's time you get an experience of them as a customer. By approaching them as a customer, you would have a clear idea of:

  • How their products are?
  • How are they better or worse than yours?
  • How is their sales copy?
  • How is their customer support?
  • Which are the areas where they are better than you?
  • And Where are they committing mistakes?