Local business internet marketing strategies can help your small business to survive this recession. The current downturn in the economy can cause many local business owners to become so concerned that they reduce their marketing and selling budgets in fear. However, there are two basic activities that you as a local business owner can do to ensure that you not only ride out the recessionary storm but grow your business in spite of it! These two activities are marketing and innovation.
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1. Increase the number of customers
2. Increase the value of each transaction and
3. Increase the number of times existing customers buy from you
If you do the mathematics required it can be shown that in order to double your business, you only need to increase these three factors by twenty to thirty percent. Most people think you would need to double your customer's numbers, but actually you only need to increase them by about a third. The way in which you can increase these three factors is by using local business internet marketing and innovation type methods.
The good news for you, as a local business owner, is that you can survive this recession and thrive by learning about and becoming really good at internet marketing for local business techniques. Think about what an irresistible offer you can use to entice new customers into your local business. This must be focussed on your customer and offer real value to them. It may be a free offer or one that offers a significant reduction in price. The idea here is to use it to attract new customers.