Tag Archives: podchatlive

Can running shoes help prevent an overuse injury?

The primary function of a runner having appropriate running shoes is to assist in preventing injury and help them run more rapidly. Using an inappropriate running shoe for a runner is regarded as to increase the risk for an exercise related injury and make the running less economical. Whereas if the most suitable running footwear was used then there's a lower possibility for an exercise related injury and also the athlete is more efficient in the way they run. There is lots of debate if the athletic shoes does actually reach that goal or not. There is not a lot of science to back up that and what little data there exists implies that it may not be a correct assumption that the running footwear might actually prevent exercise related injury. Various athletic shoes businesses have approached the matter or issue diversely with each and every brand giving up different approaches with various degrees of success. There is an incredibly broad range of running footwear on the market, with each brand name and model having several design characteristics that the running shoe shop ought to match all of them up to the needs of the individual athlete.

About a year ago, Nike introduced the brand new Nike React Infinity running shoe with the bold promises that it will reduce running injury by 52% and they also had data to back that claim up. You've got to be cautious making this kind of health claims about running shoes as they can be and also have been the reason for a lawsuit as well as deals with the regulating authorities previously. As of writing this, the study that backs up the promise is not published for expert analysis and all that's available is an abstract of the results of the study. The study was performed by a university for Nike. The research divided 226 runners of every age group and abilities into 2 different groups as they were training for a half marathon. One group of the runners ran in the Nike Structure which is a conventional motion control running shoe and the other group ran in the new Nike React Infinity Run shoe. The results revealed that athletes wearing the React Infinity had a 52 per cent lower running injury rate compared to those in the motion control running footwear. The wearers of the React Infinity also observed that they felt less pain within their knee joints as well as the feet from the running. These results appear good, but the research should be put under greater scrutiny before it is widely accepted.

Many of these matters are repeatedly debated and litigated in several places. An episode of the livestream, PodChatLive was devoted to the aforementioned matters. In this show the two hosts (both runners) talked about the topic with Michael Nitschke who is a podiatric doctor, a very good runner as well as a running coach. In a thread on the message board, Podiatry Arena, there is lots of comments about the Nike statements about their Nike react lowering exercise related injury incidence. Given the great deal of different perspectives and opinions this is an matter that is not likely to be sorted out any time soon.

Content Marketing for Podiatrists

Content marketing is a type of marketing involving the creation and sharing of online content. This could be things such as videos, websites, blogs, and social media posts. It isn’t used to explicitly promote a brand but is intended to stimulate a general interest in it the products or services being promoted. Most businesses are paying more attention to this concept and are spending more resources on it. Health professionals are in business so are also looking at content marketing as a means to promote the issues surrounding the type of health services that they offer. Podiatrists are no exception to this and they can be seen as widely promoting content that is related to foot problems and the sort of work that podiatrists do. Obviously the spin off for the individual business is the increased awareness of the services offered by the Podiatrist. A whole episode of the podiatry livestream on Facebook was devoted to the issue of content marketing. PodChatLive is a regular livestream chat show that is hosted by Craig Payne from Australia and Ina Griffiths from the United Kingdom. They have a different guest they chat with in each episode and respond to questions and comments live on Facebook. After the live, it this then edited and added to YouTube.

In the episode of PodChatLive and content marketing the hosts were joined by Nina Lansdowne from a business called Word Prescription to talk about content marketing for podiatrists. Nina was a podiatrist before starting her business, so has experience to bring the two together. She shared some great information about what good and bad content is, tips on what a podiatrist’s website homepage and biography/about us pages should look like as well as ideas for blogs and newsletters. There was also a discussion on how not to break the law and get on the wrong side of the authorities in Australia where she s from. The information was probably applicable world wide