Finding a marketing business is not something that a company does every day, so strategic skills get a little rusty. Time may be tight, but it is worth researching the best practices for hiring the right agency, to prevent a good deal of wasted time and money in the future with the wrong option.

Trust is the key element in any relationship, be it personal or business. You are trusting your company's image with the agency you hire. Before you hire any digital marketing firm nearby make sure they are worthy of that trust.

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It is always best to actually meet the people who will be part of your everyday work life before you hire them. You wouldn't blindly hire a new staff member to work in your department before meeting them. Don't hire a marketing agency before meeting the individuals that would potentially handle your work. 

During all projects, they will actually feel much like a member of your own team, because you will work with them so often and intensely. When submitting a proposal to a company, ask for an in-person interview, or at least a webinar or conference call. Then, you can gauge the personality fit, professional attitude, and creative vibe of the organization and individuals.

When you have your shortlist of agencies, research the marketing efforts that they employ for themselves.