Search engine marketers were busy generating keyword-enriched content for the targeted audience, there was an integral aspect that was overlooked completely i.e. how content needed to be presented to readers. UI and
UX is integral aspects when it comes to creating the first impression among readers. Browse New Digital Noise to hire the best UI UX design services in Hong Kong.
The importance of UI and UX in Search Engine Optimization:
Graphics Make Your Website Attractive: It is graphics that determines how content can be made to look more informative and impressive to visitors. Images and graphics supported by engaging content make visitors more interactive and also react positively to the information provided to them.
Call-to-Actions Increase Conversions: CTA plays a significant role in letting visitors find exactly what they need. Call-to-Actions not only increase the probability of conversions, they also increase user engagement, thereby making things easier to access.
Navigation of the Website Matter: A website should always be easy to navigate. When the navigation process is complicated, it becomes difficult for Search Engines to locate your website. Additionally, it may also pose difficulties in rankings.
Does Loading Time: If your particular website is taking longer to load, users can immediately leave the site and search for something else. Using heavy images can also increase the loading time and make it difficult for search engines to rank your website.
Both SEO and UI play a significant role in conversions. It would not be wrong to say that both these aspects work as unified partners and one cannot work without the other.